The Brand

The Brand
About Patchi
A contemporary luxury chocolate worlds experience shaped by passion and sparked by innovation. The creation of newness mixed with heritage, savoir-faire, quality, and chefmanship. A showcase of sensory enjoyment and emotions. Relationships, stories, conversations, and memories lived together…sharing the wonder of the moment and generosity.
Our raison d'être: To ignite personal passions through shared experiences of new luxury chocolate worlds.
Our drive: To elevate individual pleasure, celebrating shared experiences.
The story began when 11-year-old Nizar Choucair fell in love with chocolate but it all really took off years later with a single piece of chocolate in 1974. Back then our founder, Nizar Choucair, created the chocolate gifting concept, elevating chocolate to new dimensions. Through his original vision, he realised that chocolate has the power to create experiences and to bring distinct feelings, emotions, memories, and instances into people’s lives. His vision became a notable brand journey as Patchi evolved significantly, reaching new cultures, markets, and celebrations. And this is Patchi’s exclusive heritage. A cosmos that now spans unique chocolates, delights, treats, gift boxes, gift arrangements, and more.
Everything is meticulously made at Patchi’s Atelier. This savoir-faire and know-how culminate in unique creations. Offerings and experiences that can only be Patchi. The bustle of chefs using premium ingredients to experiment with different flavours and exclusive recipes. Decorative items handmade in sumptuous fabrics. A medley of lace, velvet, silk, and refined stitching. A rich palette of colours. Boxes, packaging, and bags with the essence of stunning design in every cut, fold, and embellishment. Dazzling silverware (ISO-9001-2008) welded and polished into distinct statements. It’s an inspired experience of chefmanship, craftsmanship, and perfect precision with talented artisans creating in a safe work environment with minimal environmental impact and real focus on quality. All in-house. Self-sufficient. A full supply chain. This is the beating pulse of Patchi’s savoir-faire. 
The Patchi story begins: the first boutique on Hamra Street in Beirut, Lebanon opens.
The first Patchi boutique lands in Jeddah, Saudi Arabia.
The decorated chocolate concept launches, becoming a Patchi highlight
Patchi’s famous unwrapped chocolate line with nuts, dried fruits, and coffee beans is unveiled.
Gianduja is introduced, becoming one of Patchi’s bestsellers
Patchi steps into the European market with boutiques in London and Paris
Patchi opens the iconic flagship boutique in Downtown Beirut, Lebanon
Patchi breaks records by launching the most prestigious chocolate box in the world for £5000 at Harrods London
The exclusive praline recipe is perfected, becoming a recognized Patchi signature flavour
The new company identity: A significant change that show the evolution of Patchi since its foundation in 1974
The chocolate factory in Lebanon grows so Patchi can make 4 tons per day to meet rising global demand
A trendsetting new retail module is launched hosting both retail and F&B in one
Patchi reveals the unwrapped chocolate line and soon following its sweet success, launches the much-loved unwrapped ganache and praliné à l’ancienne chocolates
Patchi opens its new retail concept chocolate in Riyadh, Saudi Arabia
Our HeartMade philosophy is all about you and sharing with the people around you. Patchi embraces you in an experience infused with emotions. Love. Celebration. Generosity. We put our heart in everything we do so you can express feelings, enjoy moments, and make memories. Our savoir-faire and legacy bring this to life with youthful passion and creativity. The chefmanship. Artisanal in every detail and experienced by all 5 senses in each chocolate piece. Dedication to quality. Trendsetting. Making things new time and time again so you feel treasured and can cherish others.