The story began when 11-year-old Nizar Choucair fell in love with chocolate but it all really took off years later with a single piece of chocolate in 1974. Back then our founder, Nizar Choucair, created the chocolate gifting concept, elevating chocolate to new dimensions. Through his original vision, he realised that chocolate has the power to create experiences and to bring distinct feelings, emotions, memories, and instances into people’s lives. His vision became a notable brand journey as Patchi evolved significantly, reaching new cultures, markets, and celebrations. And this is Patchi’s exclusive heritage. A cosmos that now spans unique chocolates, delights, treats, gift boxes, gift arrangements, and more.